Aligned by Design:
Scaling Creativity While
Preserving Brand Authenticity
Wednesday, April 23rd, 2025 | 12:00 PM ET
Discover how Booking.com scales creative production across teams while staying true to its brand. Learn how they maintain consistency, preserve authenticity, and deliver high-quality design across thousands of assets worldwide.
Our speakers
Hear from two creative leaders from Booking.com, Mark Scheerboom and Daniel Bell, as they share their perspectives and insights on scaling design across teams while preserving brand consistency and authenticity.
Mark Scheerboom
Manager Visual Creative at Booking.com
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Daniel Bell
Design Manager, Brand at Booking.com
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Kae Neskovic
Session Host
Executive Creative Director at Superside
What we'll discuss during this session
Hear from our speakers who will share their insights into:
Consistency Across Every Channel
Learn how Booking.com ensures every asset—from destination imagery to global campaigns—stays aligned with the brand, no matter the format or market.
Creativity Within Clear Guidelines
Explore how Booking.com’s clear and established brand guidelines create a strong foundation - while still allowing space for bold, creative ideas.
Scaling Design Without Losing Quality
Get insights into how both teams manage large volumes of creative work while keeping high standards across global markets.
Aligned by Design:
Scaling Creativity While
Preserving Brand Authenticity
Join us for an exclusive look into how Booking.com keeps its brand bold, beautiful, and consistent across the globe—even at a massive scale.